✦ SNEHA SUR ROY ✦ DESIGNER
✦ SNEHA SUR ROY ✦ DESIGNER

Sneha Sur Roy

Sneha Sur Roy

Product Designer, Pixel Perfectionist and Iced Coffee Addict 🧋

I am a passionate and enthusiastic product designer with 3 years of experience in the tech industry. Proficient in Figma and Framer, I have a proven track record of delivering innovative, customer-centric solutions. Skilled in problem-solving, teamwork, and data analysis, I aim to contribute to impactful projects that drive success. Outside of work, you’ll find me chasing new gym PRs or crafting intricate costumes for Comic-Con.

Professional experiences

Professional experiences

Professional experiences

UX Designer III

UX Designer III

Walmart Global Tech

Walmart Global Tech

September 2024-Present

September 2024-Present

Designed an Exclusive Site Experience to highlight benefits and product range for logged-out users, restricting checkout to signed-in customers. Achieved +6% increase in checkout sessions, +15% growth in Add-to-Cart (ATC), and +2.5% uplift in Average Order Value (AOV).


Enhanced Price & Quantity Comparisons for B2B users, improving bulk purchase decision-making. Led to +5.26% increase in ATC, +2.8% rise in ATC sessions, and +1% boost in search activity.


Championed Accessibility Awareness by co-leading an interactive workshop on Global Accessibility Awareness Day, educating 100+ employees on digital inclusivity and disability awareness.

Designed an Exclusive Site Experience to highlight benefits and product range for logged-out users, restricting checkout to signed-in customers. Achieved +6% increase in checkout sessions, +15% growth in Add-to-Cart (ATC), and +2.5% uplift in Average Order Value (AOV).


Enhanced Price & Quantity Comparisons for B2B users, improving bulk purchase decision-making. Led to +5.26% increase in ATC, +2.8% rise in ATC sessions, and +1% boost in search activity.


Championed Accessibility Awareness by co-leading an interactive workshop on Global Accessibility Awareness Day, educating 100+ employees on digital inclusivity and disability awareness.

UX Designer II

UX Designer II

Walmart Global Tech

Walmart Global Tech

May 2022- September 2024

May 2022- September 2024

Streamlined Business Verification with Auto-Validation, replacing manual processes for faster onboarding. Drove +77% conversion for auto-validated users, +6.5% increase in AOV, +10% rise in purchase frequency, and +17% uplift in ARPU.


Optimised Reorder Experience with 'Buy Again' Journey, enhancing repeat purchases. Generated 9M ZAR in revenue and achieved +7% increase in Add-to-Cart (ATC).


Led Design Thinking Workshops, facilitating 2 sessions with 50+ participants to develop high-fidelity design solutions.


Designed Game Black Friday Sale Landing Page, contributing to 64M ZAR in revenue within a single day.

Streamlined Business Verification with Auto-Validation, replacing manual processes for faster onboarding. Drove +77% conversion for auto-validated users, +6.5% increase in AOV, +10% rise in purchase frequency, and +17% uplift in ARPU.


Optimised Reorder Experience with 'Buy Again' Journey, enhancing repeat purchases. Generated 9M ZAR in revenue and achieved +7% increase in Add-to-Cart (ATC).


Led Design Thinking Workshops, facilitating 2 sessions with 50+ participants to develop high-fidelity design solutions.


Designed Game Black Friday Sale Landing Page, contributing to 64M ZAR in revenue within a single day.

Interaction Design Intern

Interaction Design Intern

Walmart Global Tech

Walmart Global Tech

May 2021- October 2021

May 2021- October 2021

Game Website: Redesigned the website with a comprehensive UX/UI overhaul to optimize the user experience and drive sales growth.+164% in add to carts, +102% conversion rate and +183% in total orders

Game Website: Redesigned the website with a comprehensive UX/UI overhaul to optimize the user experience and drive sales growth.+164% in add to carts, +102% conversion rate and +183% in total orders

Graphic Design Intern

Graphic Design Intern

Lakshyam

Lakshyam

May 2020- June 2020

May 2020- June 2020

Collaborated with a NGO's core team to design 10+ deliverables including annual report, logos, animated videos and product catalogues

Collaborated with a NGO's core team to design 10+ deliverables including annual report, logos, animated videos and product catalogues

Graphic Design Intern

Graphic Design Intern

NIIT

NIIT

June 2019-July 2019

June 2019-July 2019

Ideated and designed 30+ engaging flyers, emails and infographics, elevating internal communication

Ideated and designed 30+ engaging flyers, emails and infographics, elevating internal communication

Certifications & Achievements

Certifications & Achievements

CPACC Accessibility Certified Professional

CPACC Accessibility Certified Professional

IAAP Certification Committee

IAAP Certification Committee

Walmart Excellence Award x2

Walmart Excellence Award x2

Leadership appreciation for work on Makro Business and Game website

Leadership appreciation for work on Makro Business and Game website

Core77 Design Award

Core77 Design Award

for "Golden Hour" a VR solution for emergency paramedics in India

for "Golden Hour" a VR solution for emergency paramedics in India

Merit Badges

Merit Badges

Appreciation badges received from peers for on innovation, collaboration and impact

Appreciation badges received from peers for on innovation, collaboration and impact

Education

Education

CPACC Accessibility Certified Professional

CPACC Accessibility Certified Professional

IAAP Certification Committee

IAAP Certification Committee

Nov 2023

B.Des in Humanising Technology

B.Des in Humanising Technology

NMIMS Mumbai

NMIMS Mumbai

June 2018- April 2022

Skills

Skills

Figma
Figma
Framer
Framer
Premiere Pro
Premiere Pro
Photoshop
Photoshop
After Effects
After Effects
Maze
Maze
Data Analysis
Data Analysis
Usability Testing
Usability Testing
Prototyping
Prototyping
Branding & Visual Design
Branding & Visual Design
Journey Mapping
Journey Mapping
Video Editing
Video Editing

Interests

Interests

🎭 Cosplay
🎭 Cosplay
🥊 Boxing
🥊 Boxing
🍜 Anime
🍜 Anime
✍🏾 Journalling
✍🏾 Journalling
✈️ Travel
✈️ Travel
📷 Photography
📷 Photography