Sneha Sur Roy
Sneha Sur Roy
Product Designer, Pixel Perfectionist and Iced Coffee Addict 🧋
I’m a product designer with 3+ years in tech, specializing in e-commerce and conversion optimization. I love turning insights into sleek experiences that perform. Great at collaborating across teams to design with real context. Outside work, I’m either planning my next country to visit or chasing gym PRs.
Professional experiences
Professional experiences
Professional experiences
UX Designer III
UX Designer III
Walmart Global Tech
Walmart Global Tech
September 2024-Present
September 2024-Present
Designed an Exclusive Site Experience to highlight benefits and product range for logged-out users, restricting checkout to signed-in customers. Achieved +6% increase in checkout sessions, +15% growth in Add-to-Cart (ATC), and +2.5% uplift in Average Order Value (AOV).
Enhanced Price & Quantity Comparisons for B2B users, improving bulk purchase decision-making. Led to +5.26% increase in ATC, +2.8% rise in ATC sessions, and +1% boost in search activity.
Championed Accessibility Awareness by co-leading an interactive workshop on Global Accessibility Awareness Day, educating 100+ employees on digital inclusivity and disability awareness.
Designed an Exclusive Site Experience to highlight benefits and product range for logged-out users, restricting checkout to signed-in customers. Achieved +6% increase in checkout sessions, +15% growth in Add-to-Cart (ATC), and +2.5% uplift in Average Order Value (AOV).
Enhanced Price & Quantity Comparisons for B2B users, improving bulk purchase decision-making. Led to +5.26% increase in ATC, +2.8% rise in ATC sessions, and +1% boost in search activity.
Championed Accessibility Awareness by co-leading an interactive workshop on Global Accessibility Awareness Day, educating 100+ employees on digital inclusivity and disability awareness.
UX Designer II
UX Designer II
Walmart Global Tech
Walmart Global Tech
May 2022- September 2024
May 2022- September 2024
Streamlined Business Verification with Auto-Validation, replacing manual processes for faster onboarding. Drove +77% conversion for auto-validated users, +6.5% increase in AOV, +10% rise in purchase frequency, and +17% uplift in ARPU.
Optimised Reorder Experience with 'Buy Again' Journey, enhancing repeat purchases. Generated 9M ZAR in revenue and achieved +7% increase in Add-to-Cart (ATC).
Led Design Thinking Workshops, facilitating 2 sessions with 50+ participants to develop high-fidelity design solutions.
Designed Game Black Friday Sale Landing Page, contributing to 64M ZAR in revenue within a single day.
Streamlined Business Verification with Auto-Validation, replacing manual processes for faster onboarding. Drove +77% conversion for auto-validated users, +6.5% increase in AOV, +10% rise in purchase frequency, and +17% uplift in ARPU.
Optimised Reorder Experience with 'Buy Again' Journey, enhancing repeat purchases. Generated 9M ZAR in revenue and achieved +7% increase in Add-to-Cart (ATC).
Led Design Thinking Workshops, facilitating 2 sessions with 50+ participants to develop high-fidelity design solutions.
Designed Game Black Friday Sale Landing Page, contributing to 64M ZAR in revenue within a single day.
Interaction Design Intern
Interaction Design Intern
Walmart Global Tech
Walmart Global Tech
May 2021- October 2021
May 2021- October 2021
Game Website: Redesigned the website with a comprehensive UX/UI overhaul to optimize the user experience and drive sales growth.+164% in add to carts, +102% conversion rate and +183% in total orders
Game Website: Redesigned the website with a comprehensive UX/UI overhaul to optimize the user experience and drive sales growth.+164% in add to carts, +102% conversion rate and +183% in total orders
Graphic Design Intern
Graphic Design Intern
Lakshyam
Lakshyam
May 2020- June 2020
May 2020- June 2020
Collaborated with a NGO's core team to design 10+ deliverables including annual report, logos, animated videos and product catalogues
Collaborated with a NGO's core team to design 10+ deliverables including annual report, logos, animated videos and product catalogues
Graphic Design Intern
Graphic Design Intern
NIIT
NIIT
June 2019-July 2019
June 2019-July 2019
Ideated and designed 30+ engaging flyers, emails and infographics, elevating internal communication
Ideated and designed 30+ engaging flyers, emails and infographics, elevating internal communication